THE HEART BEHIND TOFFY

If you’ve ever loved a dog, you’ll get it.

I built Toffy because I know what it means to care deeply for a dog and to feel completely lost when something’s not right.

I’ve felt the helplessness of trying to decode unfamiliar behaviour, searching for answers, and wishing there was a better way to help the one creature that means the world to you.

Toffy isn’t just an app. It’s the solution I wish I had: a product built with care, science, and honesty. It guides, supports, and simplifies dog training for people who want to do right by their dogs, but don’t always know how.

What started as a way to fix one problem quickly grew into something bigger. Because training is just one part of the journey. Pet parenting is messy, emotional, unpredictable. And every stage brings new questions, new challenges, and new doubts.

So we built Toffy to grow with you. Using AI and behavioural science, it learns your dog’s patterns, understands your goals, and gives you answers that actually fit your life. And we’re not stopping at training. Our ambition is to support every part of your dog’s wellbeing, right from day one.

This isn’t a startup story. It’s a dog parent’s story, and if you’ve ever loved a dog, it might be yours too!.

Anvith,

Founder, Toffy

What Toffy is Built On:
The principles we don’t compromise on.

Curiosity

Toffy’s AI adapts to every interaction, so the more you use it, the

smarter it gets.

We grow by listening, learning, and evolving.
No dog is the same. No parent is either.

Toffy is powered by a constant curiosity, not just to teach, but to understand. Our AI learns from every interaction, every pattern, every win or wobble, and turns it into smarter support.
And as you grow, so do we.

We’re never static. Never finished. Always listening.

Clarity

We replace overwhelm with understanding.

Toffy listens, diagnoses, and guides - step by step, without the chaos.
Most dog parents aren’t short on love. They’re short on answers.

That’s why Toffy doesn’t just throw tips at you. It listens, diagnoses, and guides.

Step by step, without the chaos.

Everything we build, from the way we chat, to the way your plan is structured, is designed to simplify, not complicate.

Because parenting a dog is hard enough. Your training app shouldn’t be.

Compassion

We lead with care, not commands.

Toffy is built on positive reinforcement and mutual respect for dogs and their humans. Dog training isn’t about control. It’s about connection.

Toffy is built on positive reinforcement, respect, and the belief that dogs learn best when they feel safe and understood. But our compassion isn’t just for dogs. It’s for you too.

Because dog parenting is emotional. And on the hard days, the messy days, the “I’m doing everything wrong” days, Toffy meets you with

patience, not pressure.

We’re here to support the bond you share, not judge it.

Compassion

We lead with care, not commands.
Toffy is built on positive reinforcement and mutual respect for dogs and their humans.

Curiosity

Toffy’s AI adapts to every interaction, so the more you use it, the smarter it gets.

Clarity

We replace overwhelm with understanding.
Toffy listens, diagnoses, and guides - step by step, without the chaos.

The brains behind toffy

Anvith

Founder &CEO

Leads Toffy’s roadmap, strategy, and execution with a background in innovation and early-stage startups, and a bias for building what actually works.

Gautam

Head of Canine Behaviour & Training

Certified animal behaviourist and award-winning dog trainer. Builds Toffy’s behavioural engine from a foundation of science, 15+ years of hands-on experience, and deep understanding of canine psychology.